Amazon Pinpoint: A Quick Guide for Beginners

In today’s digitally competitive business environment, it is vital to keep in touch with customers. Amazon Pinpoint is a tool that helps businesses achieve exactly this. Amazon Pinpoint is a flexible and scalable inbound and outbound marketing communications platform that improves customer experience and engagement. This blog post will help beginners understand Amazon Pinpoint.
TABLE OF CONTENTWhat’s Amazon Pinpoint?Send email using Amazon PinpointSteps for creating a message template ConclusionAbout cloudThat

What is Amazon Pinpoint?
Amazon Pinpoint is an AWS service one can use to communicate with customers via multiple messaging channels. Amazon Pinpoint can send push notifications, in app notifications, emails and text messages to customers. It can also be used for voice messages and messages over custom channels. It has campaign, segmentation, and journey features that allow you to send the right message at the right time to the right customer over the right channel.
Amazon Pinpoint Features :
Define audience segments – A segment is a way to identify which users receive messages from a campaign.
Engage your audience through messaging campaigns – A campaign sends targeted messages on a set schedule.
Create user journeys – Using journeys, messages are sent to customers based on their attributes and behaviors.
Use templates to ensure consistent messaging – A template for a message contains content and settings that can be reused in messages sent to any of the Amazon Pinpoint projects.
Analyze user behavior – With the analytics provided by Amazon Pinpoint, you can gain insight into the audience and the effectiveness and efficiency of campaigns and messaging activities.
Let’s take a deep dive into the workings of Amazon Pinpoint. !
Amazon Pinpoint allows you to send emails
Step 1: Sign in at the AWS console, search for Amazon Pinpoint using the search bar, and then select the service.

Step 2: Enter the correct name for your project and click on “Create a project”.

Step 3: After the project has been created, click on the Email button to configure.

Step 4: Enter the email address of the sender to verify it.
Click on Verify
An email verification is sent to the above mail-id
Once your email address has been verified, click on Save
Click on Email identities in the left panel to verify that the status of the email address is correct

Step 5: Click the project you created in Step 2 and select the Segments panel from the left. Click on Create a segment.
Note: A segment is a group that shares certain attributes.

Select Import a segment
Give the segment the right name
Select one of the following options in the Import method specifications:
Upload files from your computer

Import files from an Amazon S3 bucket
Create an S3 bucket, upload the CSV file, and mention the S3 URL
Mention the IAM Role, or use the existing one if it is already created
Click on Create segment

Step 6: Segment is created and the file is successfully imported.

Step 7: Click on Create a Campaign from the left panel.
Note: A campaign is an initiation of the message to a particular audience segment.

Step 8: Give the campaign a name
Choose the Campaign type to be Standard campaign
Choose the Channel as Email to create the campaign. Click on Enable this Channel to verify your identity
Note: Email channel verification for each project is a one-time procedure.
After entering the required information, click on Save.
Select the channel type Email and click Next

Click on Next to select the segment you have created.

You can either choose an existing email template or create a new message.
Select an existing email template and the template dialog box will appear. Click on Choose template to open the template selection box. Click on
Note: Steps to create a message